Eye-watering chocolate costs coming. No wonder those eyebrows are dancing.
Cocoa is now at its highest price for 24 years and the premium brands, those that use the most ‘cocoa solid’ content, will inevitably have to pass those raw material costs on to the consumer first....
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Greenpeace chief: social media can save the planet
Social media can help save the planet, according to Greenpeace executive director Kumi Naidoo who has been speaking about the organisation’s campaign to stop Nestlé from sourcing palm oil from...
View ArticleThe PR fail trail – the story of three social media driven disasters...
Some interesting research has gone into this infographic from Alterian looking at how three infamous social media driven PR crises to understand the effect a crisis has on a brand’s reputation. Read...
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Great brand blunders on social media
Dissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real...
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Vlog: Nestlé & Google on YouTube breaks campaign
Our latest instalment of The Wall vlog features Haseeb ur Rahman, business unit head for Kit Kat/Biscuits at Nestlé UK and Ireland, and Andrew Bent, creative lead in The Zoo, a creative team within...
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